A briefing for Tasama leadership

InstitutionalExcellence

From solid foundations to AI adoption
06TuesdayOctober 2026
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Today's workshop

Institutional excellence: what it is, and how we bring it to life at Tasama

We are here to walk through what institutional excellence means, the six functions behind it and how they connect across Tasama, then to look at the direction ahead and our next goal: activating institutional excellence at Tasama.
The presentation40 minutes
Together20 minutes
0′15′30′45′60′

ODEL × Tasama · Select a scene to jump to it

01 · About ODEL

The idealpartner

Enabling innovation, with reliable solutions and end-to-end delivery.

Scene 01 · Who we are

Since 2018, helping Saudi organizations reach efficiency and effectiveness

2018

The opportunity was clear: bring operations management closer to operational efficiency, and customer experience closer to how stakeholders actually behave. Since then ODEL has served organizations across the Saudi market and built its own methodologies, systems and tools.

Innovate togetherto reach efficiency and effectiveness
Leverage technologyto achieve efficiency and effectiveness
Activate operating modelsto apply efficiency and effectiveness

ODEL · #YourPartnerToExcellence

About ODEL · Our solutions

From advice, to platforms, to running the operation

01Details

Consulting solutions

We read the challenge and the opportunity, then design operating models, strategies and plans that can actually be executed.

Business transformationInstitutional transformationDigital transformation
02Details

Digital solutions

Highly reliable digital solutions, with an effective user experience and integrated technology systems.

Digital platformsData and AIGamification solutions
03Details

Operational solutions

We run functions, manage operations and supply talent, so delivery quality and continuity of impact are protected.

Office process outsourcingField process outsourcingInstitutional function operations
Advisewhat to changeBuildthe solutionsRunthe operationOne partner across the whole journey

ODEL · Consulting · Digital · Operations

Scene 01 · Who we are

Since 2018, helping Saudi organizations reach efficiency and effectiveness

2018

The opportunity was clear: bring operations management closer to operational efficiency, and customer experience closer to how stakeholders actually behave. Since then ODEL has served organizations across the Saudi market and built its own methodologies, systems and tools.

Innovate togetherto reach efficiency and effectiveness
Leverage technologyto achieve efficiency and effectiveness
Activate operating modelsto apply efficiency and effectiveness

ODEL · #YourPartnerToExcellence

About ODEL · Clients and partners

At ODEL we deliver integrated solutions for entities and organizations, bringing consulting and execution together to build more efficient operating models and achieve lasting institutional impact

Proud of our partnerships with entities whose work and initiatives we helped develop
Ministry of Justice
Ministry of Human Resources and Social Development
Ministry of HealthIE
Ministry of TourismIE
General Court of AuditIE
Bureau of Experts at the Council of Ministers
Economic Cities and Special Zones AuthorityIE
Real Estate General Authority
Transport General Authority
Saudi Red Sea Authority
Saudi Ports Authority
General Authority for AwqafIE
National Center for Non-Profit Sector
Riyadh Infrastructure Projects Center
TanmiaIE
Public Investment Fund
Social Development BankIE
Elm
Tahakom
And many morenational entities
Technology partners
Microsoft
OpenAI
IBM
ARIS
Bizzdesign
Claude

ODEL · Selected clients

Scene 01 · Who we are

Since 2018, helping Saudi organizations reach efficiency and effectiveness

2018

The opportunity was clear: bring operations management closer to operational efficiency, and customer experience closer to how stakeholders actually behave. Since then ODEL has served organizations across the Saudi market and built its own methodologies, systems and tools.

Innovate togetherto reach efficiency and effectiveness
Leverage technologyto achieve efficiency and effectiveness
Activate operating modelsto apply efficiency and effectiveness

ODEL · #YourPartnerToExcellence

About ODEL · Excellence track record

We have built institutional excellence functions end to end for seven national entities

Click an entity to see the work in each step
Across these entities, we have
0
Institutional offices established and activated
0
Policies documented and developed
0
Processes modeled and improved
0
KPIs, service level and operating level agreements developed
And built our own assets along the way
Specialized strategies
Standards, frameworks and methodologies
Tools and enablers
ProseraAI solutions

ODEL · Selected institutional excellence engagements

Scene 01 · Who we are

Since 2018, helping Saudi organizations reach efficiency and effectiveness

2018

The opportunity was clear: bring operations management closer to operational efficiency, and customer experience closer to how stakeholders actually behave. Since then ODEL has served organizations across the Saudi market and built its own methodologies, systems and tools.

Innovate togetherto reach efficiency and effectiveness
Leverage technologyto achieve efficiency and effectiveness
Activate operating modelsto apply efficiency and effectiveness

ODEL · #YourPartnerToExcellence

Today's workshop · where we are

Institutional excellence: what it is, and how we bring it to life at Tasama

The presentation40 minutes
Together20 minutes
0′15′30′45′60′

ODEL × Tasama · Select a scene to jump to it

02
From ODEL, to Tasama

What is Institutional Excellence?

What it is, the six functions that make it real, how they connect across Tasama, and why it matters.

Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order
Definition

What is Institutional Excellence?

An integrated operating framework that improves corporate performance by integrating six core functions, so the organization meets its objectives efficiently and effectively, sustains its results, embeds continuous improvement and advances its maturity.

Grounded in the leading local, regional and global excellence frameworks. They differ in structure and terminology; they agree that excellence means operating as one integrated system.

Policy
Corporate Policy Management
Process
Business Process Management
Quality
Quality Management
Knowledge
Knowledge Management
Change
Change Management
Performance
Operational Performance Management
Six functionsinterlocked intoone integrated system
ODEL × Tasama · ODEL's definition of Institutional Excellence
Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order
The six functions

Six functions that govern how Tasama works, measure it and improve it

Select a segment
PolicyProcessQualityKnowledgeChangePerformanceInstitutionalExcellenceEcosystem
Where we built policy7 entities
An entity affiliated with the Royal CourtRoyal Court entitySocial Development BankGeneral Authority for AwqafEconomic Cities and Special Zones AuthorityGeneral Court of AuditTransport General AuthorityTanmia
Function 1 of 6

Corporate Policy Management

The systematic governance of corporate policies, translating regulatory obligations, strategic direction and management principles into approved rules that guide consistent decisions and working practices.

1Frame & register2Develop & approve3Monitor & review
Core responsibilities
1Set the controls, standards and roles for developing, approving and reviewing policies
2Keep a comprehensive register of current and planned policies, owners and review cycles
3Ensure policies are aligned with strategy, mandates, legislation and government requirements
4Assign an owner to each policy and define the responsibilities of units involved
5Monitor adherence, analyse non-compliance and coordinate corrective action
6Keep policies up to date, retire superseded versions and keep a full revision record
ODEL × Tasama · Institutional Excellence
Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order
What if the function were absent?

Switch a function off and see what Tasama would feel

Institutional Excellence functions
Institutional impact at risk
Strategic objectivesStable
Governance & complianceStable
Operational efficiencyStable
Customer experienceStable
What Tasama would feel · by institutional impact
Strategic objectivesStable

Effort aligned to strategy, with progress tracked and visible

Governance & complianceStable

Adherence to applicable regulations, requirements and internal policy

Operational efficiencyStable

Better use of resources, less waste and cost across 100+ managed services

Customer experienceStable

Higher-quality services that meet what Tasama's 60+ clients expect

ODEL × Tasama · Illustrative scenario
Institutional impact

Each function feeds four institutional impacts

Strategic objectives

Effort aligned to strategy, with progress tracked and visible

Governance & compliance

Adherence to applicable regulations, requirements and internal policy

Operational efficiency

Better use of resources, less waste and cost across 100+ managed services

Customer experience

Higher-quality services that meet what Tasama's 60+ clients expect

Corporate Policy Management
Business Process Management
Quality Management
Knowledge Management
Change Management
Operational Performance Management
ODEL × Tasama · ● primary contribution · ○ supporting contribution
Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order
Interaction model

The six functions, Corporate Affairs and every unit, connected

CORPORATE AFFAIRS · HOME OF THE FUNCTIONLegal AffairsGRCAdministrationALL SIXfunctionsPolicyProcessQualityKnowledgeChangePerformanceFinancePeopleChief of StaffOperationsDigital & TechnologyCommercialProductsStrategyCEO Office
How to read it

Three layers, one ecosystem

The six functionsAt the core: the methods, standards and registers.
Corporate AffairsThe home of the function, working with it through Legal Affairs, GRC and Administration.
The other eight unitsEach meets the functions where its own work depends on them, the CEO Office with the Chief of Staff.
The hand-off cycleInside the core, each function passes its output to the next, clockwise: one change travels through the whole system.
Explore

Select a function, a unit, or both. Use All six to see every function against one unit.

ODEL × Tasama · Departments from Tasama's organization chart · select a function, a unit, or both
Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order
Our framework agreement

One framework agreement, six tracks: the work started last week

6 tracks + 1 supportingActive in the current work orderIn scope, not in this work order
01Best-practice analysis and current-state assessmentActive
02Institutional Excellence design and establishmentActive
03Internal services design and detailingIn scope
04Business process documentation and improvementActive
05Business policy designIn scope
06Operational performance measurement and benefits managementIn scope
Supporting
Preparatory trackPlanning, agreement management and governance
Active
Work started last week
DeliveredFramework agreement plan and governance
Under wayThe related deliverables
04
Track 04 · first waveBusiness process documentation and improvement
120Wave 1procedures to document and improve
Proposed priority orderFor your approval
  1. 1Process needs identified by the internal audit assessments
  2. 2Tasama's core business processes
  3. 3Support function processes
Your direction

Confirm the proposed order of priorities, and tell us which critical processes should join the first wave.

ODEL × Tasama · Framework agreement · the priority order is a proposal for leadership approval
Scene 02 · Institutional Excellence

One integrated operating framework, and four questions every leader asks

Institutional Excellence

“The way an organization makes sure it does the right work, the right way, every time, and gets better at it each year.

Individual effortAn institutional system
Plans on paperConsistent daily execution
Fixing errorsContinuous improvement
Grounded in the Saudi National Model for Institutional Excellence, EFQM, Baldrige and the Qatar Government Excellence Award
ODEL × Tasama · Select a card, or scroll to go through them in order

Built by ODEL · Institutional Excellence library

A digital library so every Tasama employee can learn the concepts and the language

We built an online library of Institutional Excellence concepts and terms, in plain language with practical examples, open to all Tasama staff.

Glossary of termsEvery concept defined once, in Arabic and English
The six functions in depthRole, responsibilities and frameworks of each
Templates and examplesReady to use in daily work
Instant searchFind any term in seconds
QR codeto be added
Open the libraryLibrary link to be addedAvailable to all Tasama employees
Institutional Excellence LibrarybyODEL
PolicyProcessQualityKnowledgeChangePerformance
Illustrative preview; content shown is taken from the library's definitions

ODEL · Institutional Excellence library, designed and built by ODEL

Today's workshop · where we are

Institutional excellence: what it is, and how we bring it to life at Tasama

The presentation40 minutes
Together20 minutes
0′15′30′45′60′

ODEL × Tasama · Select a scene to jump to it

03
Institutional Excellence and AI

From documented work to agentic operations

The opportunity AI opens, the two perspectives Institutional Excellence brings to it, and five cases where the idea is already at work.

Excellence and AI · the starting point

Turning the AI opportunity into results, from two perspectives

The contextAI adoption is acceleratingIt opens a real opportunity to raise work efficiency and meet institutional targets.Work efficiencyInstitutional targets
Two perspectivesInstitutional Excellence turns that opportunity into results from two sides:Institutionalhelping every department adopt the right solutionsFunctionalusing solutions inside its six functions
1 Identify2 Embed3 Govern4 MeasureCorporate AffairsFinancePeopleChief of StaffOperationsDigital & TechnologyCommercialProductsStrategyINSTITUTIONAL EXCELLENCEPolicyProcessQualityKnowledgeChangePerformanceSixfunctions
ODEL × Tasama · Institutional Excellence and AI

Excellence and AI · five cases

From idea to practice: five cases built by ODEL

Select a case to open it
Five solutions with AI and agentic AI at their coreThey draft, check and analyse inside the work itself, move it forward, and leave the decision to people.Outbound for the company as a wholeInbound inside the excellence functions

ODEL · Each case opens on click · Esc or Back returns here

Case 01 of 05 · Built by ODEL

SALEEMSpecifications Authoring, Lifecycle, Evaluation & Evidence Management
Outbound · for the company as a wholeProcurement and tendering solutionAI-assisted drafting and offer comparison
    The challenge

    Every tender starts from a blank page, and every evaluation depends on who reads the offers.

    The solution

    SALEEM guides the booklet, checks it before it goes out, and weighs every offer against the same criteria.

    The value

    Decisions that stand on evidence, and teams that spend their time judging, not reading.

SALEEM
Three tools: the booklet generator, the comparison centre and specifications intelligence
SALEEMBuilt by ODEL
Product screenThree tools: the booklet generator, the comparison centre and specifications intelligence
What it doesIn the material
Booklet generator: a full specifications booklet, section by section, from instructionsSpecifications intelligence: the points and requirements, extracted into an eight-section reportComparison centre: technical offers analysed against the booklet, with the gaps revealedReview and approval paths, with the evidence brought together for the committee
Where it plugs into the six functions· 4 of 6
SALEEMPolicyProcurement rules and controls applied consistentlyProcessOne path from need to evaluationQualityCompleteness and consistency checked before releaseKnowledgeChangePerformanceEvery tender's status, and how well it is managed, followed

ODEL · Case 01 · Product capabilities as shown in ODEL's material

Case 02 of 05 · Built by ODEL

ProceraBusiness process management platform
Inbound · inside the excellence functionsDigital platform
    The challenge

    Processes get documented once, then left to age in a binder.

    The solution

    Procera keeps every process alive: structured, modeled, governed and versioned on one platform.

    The value

    An organization that runs on its processes, consciously.

Procera
The BPMN 2.0 modeler, with the process library and architecture
ProceraBuilt by ODEL
Product screenThe BPMN 2.0 modeler, with the process library and architecture
What it doesIn the materialFuture directionProcess mining
Structures the process architecture and libraryModels processes in BPMN 2.0Governs them: roles, permissions and approval pathsManages versions, change, procedural knowledge and reports
Where it plugs into the six functions· 5 of 6
ProceraPolicyPolicies linked to their procedures: the impact of a change is clear, and procedures follow the policies and controlsProcessThe function's own platform: structure, model, governQualityApproved, versioned proceduresKnowledgeProcedural knowledge in one libraryChangePerformanceProcesses linked to indicators, where the design connects them

ODEL · Case 02 · Product capabilities as shown in ODEL's material

Case 03 of 05 · Built by ODEL

MashhadمشهدMonitoring and control platform
Inbound · inside the excellence functionsConfigurable digital platformInteractive AI to explore data and analyse cases
    The challenge

    The data is there, spread across systems, while the alert waits for someone to notice.

    The solution

    Mashhad brings it into one picture, raises the alert early, and follows every case to its result.

    The value

    From watching the numbers to driving the response.

Mashhad
The overview dashboard, running on sample data
MashhadBuilt by ODEL
Product screen · sample dataThe overview dashboard, running on sample data
What it doesIn the materialFuture directionMCP connections · An instant control room
Brings the data sources togetherTeams build their own use cases, indicators and criteriaDashboards for each level of work and decisionEarly warning, linked to assignment, treatment and follow-up
Where it plugs into the six functions· 4 of 6
MashhadPolicyProcessA set path from alert to actionQualityEach case closed with a documented outcomeKnowledgeData and case history kept for analysisChangePerformanceIndicators, thresholds and dashboards per level

ODEL · Case 03 · Product capabilities as shown in ODEL's material

Case 04 of 05 · Built by ODEL

LAWAIلؤيAdministrative litigation management
Outbound · for the company as a wholeDigital platformAI drafting assistant for defense memos
    The challenge

    Every case starts with a hunt for the file, and every ruling is forgotten once the case closes.

    The solution

    LAWAI unifies cases, deadlines and legal knowledge, and drafts the defense memo for the lawyer to review.

    The value

    Every case makes the legal team stronger for the next one.

LAWAI
A defense memo drafted by LAWAI, ready for the lawyer's review
LAWAIBuilt by ODEL
Product screen · demo casesA defense memo drafted by LAWAI, ready for the lawyer's review
What it doesIn the materialFuture directionLawyer agents
Unifies case data, workflow and deadlinesA legal library of regulations and past rulingsDrafts the defense memo from the case contextReports and analytics across cases
Where it plugs into the six functions· 4 of 6
LAWAIPolicyEvery defense grounded in the applicable regulationsProcessOne case workflow, with deadlinesQualityTemplates and lawyer review keep memos consistentKnowledgeChangePerformanceCase analytics and deadline tracking

ODEL · Case 04 · Product capabilities as shown in ODEL's material

Case 05 of 05 · Built by ODEL

SFSAFiOChain-of-custody platform
Outbound · for the company as a wholeConfigurable digital platform
    The challenge

    In a critical operation, one missing hand-over record can undo the whole result.

    The solution

    SAFiO records who did what, when and where, at every hand-over, and keeps the record intact.

    The value

    Results you can stand behind, with the audit trail already in place.

SAFiO
Kashef, built on the platform: planning a sample-collection mission
SFSAFiOBuilt by ODEL
Example application · KashefKashef, built on the platform: planning a sample-collection mission
What it doesIn the materialFuture directionBlockchain and Web3 for the record
Records who did each step, when and whereTracks how responsibility passes between partiesKeeps the data intact, traceable and auditableConfigured into applications for specific operations
Where it plugs into the six functions· 3 of 6
SFSAFiOPolicyProcessEvery step and hand-over definedQualityIntegrity checks and recorded exceptionsKnowledgeChangePerformanceTime between stages tracked

ODEL · Case 05 · Product capabilities as shown in ODEL's material

Today's workshop · where we are

Institutional excellence: what it is, and how we bring it to life at Tasama

The presentation40 minutes
Together20 minutes
0′15′30′45′60′

ODEL × Tasama · Select a scene to jump to it

Scene 04 · Let's play

HELP SAUDساعد سعود

Turn surveys into a fun, interactive experience

An interactive game that turns messages, initiatives and questions into everyday work situations. People enjoy answering, so participation is higher and results are more accurate, and Tasama gets indicators of maturity and where to improve.

  1. 1Scanthe code with your phone
  2. 2Joinwith your name
  3. 3Help Sauddecide in each situation
  4. 4Seethe leaderboard live

Today's workshop · where we are

Institutional excellence: what it is, and how we bring it to life at Tasama

The presentation40 minutes
Together20 minutes
0′15′30′45′60′

ODEL × Tasama · Select a scene to jump to it

What we ask of Tasama leadership

Three things that move this forward: your blessing, your direction and your people

01

Your blessing

Endorse Institutional Excellence as a Tasama priority, and the work to establish it with your teams.

UnlocksA clear mandate for the function across all nine units
02

Your direction

Tell us where to focus first: the units, services and outcomes that matter most to Tasama this year.

UnlocksA first phase built around what matters most
03

Your people

Invite every Tasama employee to play Help Saud, so we measure the maturity baseline across all nine units.

UnlocksA maturity baseline from real participation
What the game gives TasamaA maturity baseline for every unit and every function, and the priorities for the first phase of work.
ODEL × Tasama · Institutional Excellence

Thank you

Let's createsustainableimpact
In one sentence

Institutional Excellence is how Tasama turns ambition into measurable results, every service, every unit, every year.

Without it, each unit can still perform. With it, Tasama performs as one effective system, and is ready to scale with AI.